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The Instagram Shopping event series where celebrities and major brands showcase new products integrated into entertaining mobile formats that allow users to make purchases in real time.
The Instagram Shopping event series where celebrities and major brands showcase new products integrated into entertaining mobile formats that allow users to make purchases in real time.
As Seen On
An all-new shopping experience
Live Shopping is the next big thing in e-commerce where viewers can interact with celebrities while getting great deals on exclusive products. Each show isn’t just shoppable — it focuses on fun, leaning into the celebrity host’s unique IG persona to inspire show content that blurs the line between shopping and entertainment.
Shop With A-List Talent
We’ve created a live shopping experience like no other, where audiences can engage with celebrities while also getting access to fresh releases, offers, and exclusive products only on Instagram. Hosts include Selena Gomez, Lil Yachty, Nikita Dragun, Keke Palmer, Julia Lang, Chrissy Teigen, Nia Sioux, Shawn Johnson, Paige DeSorbo and more!
#BuyBlack w/ Keke Palmer
During this multi-episode Live Shopping series, we featured entrepreneurs from black-owned businesses with emerging new products.
Interactive Technology Meets Compelling Content
B17 has always been on the cutting-edge of interactive trivia, polling and crowdsourcing. Now, we’ve taken it to the next level with e-commerce by working with Instagram’s team to create a toolset for live shopping. Each show features dynamic segments and compelling interviews right to your feed.
Special Events
Live Shopping is perfect for big shopping events like the Holidays and #BuyBlack. Our Valentine’s Day event with fashion pro and Summer House star Paige DeSorbo is just another example. Special guests visited the Live Shopping event to share dating advice, well-being tips, and their personal favorite gifts for celebrating some much-needed self-love.
How To Watch
Watch on Instagram @shop
